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Working with us

The Fold Line is a multi-award-winning social network and provides a dynamic platform to reach creative and sewing enthusiasts from all over the UK and beyond.

“Our mission is to provide creative businesses with an engaging platform to showcase their products and ideas. We have the UK’s largest community of creative sewists and makers, making us the choice for creative businesses to launch their brand, product or develop a long term advertising relationship.”

We are able to work with creative businesses in many different ways and can design a bespoke package of advertising, sponsored content or brand collaboration options to meet the needs of your business. We also offer social media and online marketing consultancy, specialising in creative businesses. Find out more about us here.

185,000 page views and 28,000 unique visitors per month.

9,500 newsletter subscribers. 

Social media following:
Instagram: 36K +

YouTube: 5K+
Facebook: 4.7K +
Twitter: 3.7K +

Pinterest: 3.2K +

A community of 15K + members and 235 bloggers. Our members are from all over the world (48% UK, 21% USA and 6% Australia and New Zealand).

What we can offer

Advertising for sewing businesses

– Your advert rotates across the homepagepatterns search pagesewing resources and social calendar
– 200×200 pxl slot with link back to your company site
– Promotion of your companies’ upcoming sales and events via social media channels
– Your business activities included in our weekly Sew Reporter blog post, read by 1100 people.
– Working together on giveaways and competitions

Pattern designer packages

 Promoting your new sewing pattern releases or collections to our members through the website and newsletter.
– Creating a Pattern designer business profile on the website so members can discover your brand and pattern collection. This also rotates on the homepage.
– Listing new pattern releases in the database on the day they are launched.

Launching a new company, rebrand, product or pattern range

Are you a new sewing company or pattern designer looking to engage with sewing enthusiasts? Please contact us to discuss how we can help to launch your brand through advertorial blog content and social media.

Announcing an event, promotion or pattern range

Are you a creative company or pattern designer looking to engage with sewing enthusiasts? Please contact us to discuss how we can help to announce your event or news through advertorial blog content and social media.

Creative Consultancy

We offer Creative Consultancy to creative businesses looking to reach out to the craft community through social media platforms both in the long term or for short term campaigns. We can help you build a strategy for your social media and customer engagement. We can also advise if you are thinking of launching your own sewing pattern company. Please get in contact to discuss your requirements hello@thefoldline.com

Bespoke events and projects

We can work with you on special projects including collaborations in the sewing community and attending or organising events. Please get in contact to discuss your requirements hello@thefoldline.com

Creative Copy

We offer a creative copy service for businesses looking to provide sewing-related content to their customers. This includes features for blogs and magazines. Please get in contact to discuss your requirements hello@thefoldline.com

Pattern development

We can work with you to prepare your sewing patterns for release. As part of our Creative Consultancy Service we can also offer advice if you are thinking about launching your own pattern company. Please get in contact to discuss your requirements hello@thefoldline.com

For prices and any other questions you may have please send us an email to hello@thefoldline.com and we will get back to you as soon as possible.

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