Careers in Sewing: Marketing Manager

Have you ever considered a Career in Sewing? Do you dream of ditching the 9-5 and pursuing your creative dreams? In this blog series we will be posting interviews for a range of different sewing jobs to give you a taste of what possibilities are out there. Today we interview Josephine who works at Danish pattern and fabric company Stoff and Stil where she manages the marketing for their 20+ stores all over Europe. 

1. What is your background and how you have ended up working where you are?

My educational background is in Marketing and branding. I’ve working within the fashion industry for +13 years. Then I had a minor detour and worked in the outdoor business for 1.5 years. I finally ended up at STOFF & STIL – which is the perfect combination of my personal hobbies/interests and professional competencies.

2. Can you tell us about your job and where you work? 

I work at STOFF & STIL as the Marketing & E-commerce Manager. Together with the rest of our Marketing & E-commerce department I oversee all of our marketing activities, both online and offline and our webshop.

3. What do you do in a typical day?

Wow – I never have a typical day 🙂 No two days are a like, and that’s exactly what I love about my job.

4. What are the best and worst bits?

Well…time! But on a positive note though – I never seem to have enough time for all the ideas and projects that pop into my mind.

5. Did you always want a creative career?

When I was 6 years old my mum helped me sew my first garment – a pair of pants.  Back then my biggest dream was to become a designer and I pursued that dream until my late teens. But eventually I was more interested in the strategic, but yet creative, side of the business and ventured into marketing, branding and e-commerce.

6. What qualifications, skills or experience did you need to get your job? Have you continued to train since starting?

My background is within Marketing & Branding. I majored in e-commerce, so I took a pretty straightforward path. But my first job post education was actually within sales.

I believe that you can always be better and that continuous learning is key to development and taking steps forward in your career. Therefore I’m always looking for ways to get more knowledge.

7. Do you have any tips for someone looking to get into the same thing as you? 

Regardless of whether it’s within this area or any other area I believe passion for what you do, humility for your surroundings and challenges, dedication, persistence and hard work can take you very far. My own story has been quite a journey combined of all of these aspects…


8. If you could do anything else what would it be?

…I have my dream job already 🙂

9. What are you working on at the moment?

We always have our eyes peeled and how we can give our customers an inspiring shopping experience, whether they meet us online or offline in our bricks and mortar shops.

10. What are you sewing right now/will be your next project?

In just a few days our Marketing & E-commerce team have arranged a DIY day.

This is a great way to get the creative juices flowing, and to inspire us all in different ways both using our products and getting new ideas. I have several projects going on, but Thursday I will be making 2 pair of pants. One pair in camel coloured twill with a side zipper and a tailored fit, and the other pair on a really nice woven camouflage quality fabric with a more loose and casual fit. But my next big project will be some kind of a wall hanger in fabric – fabric tapestry similar to these: https://www.pinterest.com/MissHagger/fabric-textile-decor/

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